Top 40 Over/Under 40

Penticton’s Top 40 Over/Under 40 is a recognition program that identifies 20 outstanding leaders under 40 years of age, and 20 outstanding leaders who are 40 years of age and older, living and/or working in the South Okanagan-Similkameen. These individuals are inspiring, innovative, create a significant and positive impact, and are community minded.


Recipients from both the Under 40 and the 40 and Over categories will be announced every Friday beginning April 12th.


Congratulations to all the Top 40 Winners, and thank you for your contributions to our community.


2024 Top 40 (Under 40) Recipients

Elizabeth Cucnik

Skyview Closets, Cabinetry, and Blinds


Before purchasing Skyview, Elizabeth began her academic career with a scholarship to UBC, followed by coursework in Los Angeles, and finally completed a double major in Modern History and Politics at the University of London. Following graduation, she worked as a journalist for Women & Home Magazine and a VIP Coordinator at The Ritz London before attending Oxford Brooks University for a Masters in International Relations Management. Upon returning home, Elizabeth held a variety of roles in the family’s business of RPB Hotels, including graphic design, marketing, administration, public relations and executive management, helping to oversee and participate in larger-scale construction projects, such as the Penticton Lakeside Resort's West Wing annex and West Conference Centre as well as a number of renovations. Read more...

Kelsey Hoy

Tickleberry's


Kelsey Hoy is the owner of Tickleberry’s, the beloved ice-cream shop that was started by her parents back in 1989. Embracing her family’s legacy of becoming the biggest supplier of scooped ice cream in Western Canada, Kelsey has expanded Tickleberry’s to three locations and has grown the staff from a compliment of 5 to over 70 workers during the peak season.


To Kelsey, community is everything and makes decisions that are responsive to the community’s needs. For instance, 100% of Tickleberry’s annual Christmas Shop Night ticket sales go to a select charity each year with last year’s funds donated to Mamas for Mamas... Read more...

Katie O'Kell

Serendipity Winery


Originally hailing from Ontario, Katie had only meant to stay in the Okanagan for nine months after deciding that working in cancer research, while commendable, was simply not for her. 12 years later, she is the co-owner of Serendipity Winery, has served on a number of not-for-profit Boards like SOWINS, Seniors Wellness Society, the Naramata Bench Wineries Association, and came within 300 votes to winning a seat on Penticton’s City Council this past election.


Her role at Serendipity started in the vineyard and expanded to various facets of the winemaking process, eventually becoming the head winemaker and growing Serendipity’s wine club from zero to almost 750 members. Read more...


2024 Top 40 (40 and Over) Recipients

Diana Stirling

LocoLanding Adventure Park, Cherry on Top Shake Shop, Lickity Splitz, Carle & Co., and Coyote Cruises


Diana Stirling is now a two-time Top 40 Recipient, this time in the 40 and Over category. Back in 2014 when Diana was named as a Penticton Top 40 Under 40, she ran LocoLanding Adventure Park employing 30 youth, but she also had a goal of creating more unique tourism businesses and experiences staffed entirely by teens. Today, Diana is the co-owner of not only LocoLanding but also Cherry on Top Shake Shop, Lickity Splitz Ice Cream, Cardle & Co., a proud co-partner with Penticton Indian Band in Coyote Cruises, and now employs around 150 teenagers.


She has also helped create signature events like the Easter Egg fun day and the Wildstone Colour Run which has resulted in tens of thousands of dollars donated to... Read more...

Linda Sankey

South Okanagan Similkameen Brain Injury Society


Anyone familiar with Linda or her work knows how passionate she is about social wellness. She was a strong voice who urged the City of Penticton to create a social development department, which became reality 4 years ago and has since resulted in many new community programs and assistance for Penticton’s more vulnerable population. As co-Chair of the 100 More Homes Penticton, she has been able to advocate the needs of those experiencing homelessness by facilitating partnerships with other organizations like ASK Wellness. Linda was also part of the City’s OCP Housing Task Force and continues to be an active member of the Aging Well Penticton collaborative, whose mission is to reduce isolation for people who are over 65 and are unable to socialize due to infirmity. Read more...


Catherine Jones

Penticton Academy of Music and Dramatic Arts


After working as a professional writer, editor, and content manager for 15 years, Catherine transitioned seamlessly into her current role and has propelled the organization to new heights of success, including a 25% growth in student registrations over the past year alone.


The Academy features 9 studios, 20 instructors, and approximately 350 students. Catherine spearheaded efforts to recruit highly accomplished musicians to enrich the educational experience that is offered to the students, and has expanded the Academy’s programming to cater to a wide range of age groups and musical interests, from early childhood music education for babies to engaging group singalongs for seniors. Read more...



Thank you to our Top 40 Sponsors:


Criteria and Rules

Eligibility Guidelines:


The Nominee for Top 40 Over/Under 40:


  • Must be a resident of- or work in the South Okanagan-Similkameen.
  • Must work in a leadership role in any sized organization from the private, public, or not-for-profit sectors.
  • The Under 40 of the Top 40 Over/Under 40 will be limited to 20 Honourees who must be over the age of 18 and under the age of 40 for the entire calendar year of 2024, and had not already been selected as a Top 40 Under 40 back in 2014 (listed in appendix).
  • The Over 40 of the Top 40 Over/Under 40 will be limited to 20 Honourees who must be 40 years of age or older. It may also include those who were selected as a Top 40 Under 40 back in 2014 but are now 40 years of age or older.
  • Candidates may nominate themselves, but it is encouraged that the nomination of candidates are given by third parties as a testament to their positive impact on others. Nomination forms will form part of the overall nomination package submitted to- and reviewed by the Selection Committee.


The Selection Committee will be looking for evidence of the nominee’s achievements in each of the four selection criteria:


  1. Vision and Leadership;
  2. Innovation and Achievement;
  3. Impact and Positive Influence;
  4. Social Responsibility and Community Involvement.


Criteria 1 - Vision and Leadership:

  • What does the nominee imagine for the future of their organization and themselves?
  • What milestones have they reached and what goals have they committed to achieving?
  • How are they leading others to achieve their goals and fulfill their vision?
  • How are they inspiring those around them to better themselves and our community?


Criteria 2 - Innovation and Achievement:

  • What innovative ideas has the nominee created, advocated for, or implemented for their organization or professional position to affect a positive change? It does not have to be a major breakthrough, unique idea, or new business model, rather, it can be as simple as upgrades to their organization’s customer service, features added to an existing product, workplace culture, and more.
  • What awards, designations, or other forms of recognition has the nominee received? Alternately, is there a key performance metric(s) the nominee can provide to demonstrate sustained improvement in a relevant area vs an earlier time period, or vs their industry’s standard? 


Criteria 3 - Impact and Positive Influence:

  • How does the nominee provide a positive impact for their organization and/or their community?
  • How does the nominee provide a positive impact for others? ▪ Does the nominee volunteer their time outside of work? If so, with whom and how often?


Criteria 4 - Social Responsibility and Community Involvement:

  • How does the nominee or their business contribute to initiatives that reduce pollution, promote the sustainable use of natural resources, etc.?
  • Do the actions of the Nominee benefit the community? For example, is there a balance between economic growth and the welfare of society and the environment?
  • How does the nominee support charity(ies), non-profit organizations, or the causes that help their community?


Selection Process:


  • Anyone can nominate an individual residing or working in the South Okanagan-Similkameen, including themselves;
  • Nominees are required to complete an online submission;
  • All material is held in strict confidence and the submissions will be screened by Penticton Chamber staff, and then judged individually by the Penticton Top 40 Over/Under 40 selection committee (independent of each other to prevent judges from influencing each other).

- Nominees with incomplete submissions will be provided with feedback outlining what is outstanding along with a deadline to complete their submission.

  • Selection Committee members must recuse themselves from evaluating anyone they are related to, reside with, work with (at a place of business, governance board, etc.), or any other association that would call into question an individual evaluator’s impartiality.
  • The selection committee, at their discretion, may take reasonable steps to verify a nominee’s answers through a Chamber staff member. Judges will not contact a nominee directly.



Top 40 Timeline

February 7: Nominations Open at 4pm.

March 3: Nominations Close (end of day).


March 4 to April 4: Evaluation of all completed nominations.

April 12: First pair of Top 40 Recipients announced, and continue weekly.

August 23: Final pair of Top Recipients announced.


The Top 40 Gala will take place on Friday, September 13th, 2024.

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